Sites are being designed much different now then a year or more ago! Your old text and table loaded sites are a thing of the past. People used to have the patients to site there a read through your site to find what they are looking for. Now if someone doesn’t find what they are looking for easily they will be back to the search engines looking for a new site. It is very important to have a very clean layout and easy to navigate website. If you have an eCommerce or a membership site you want the sign up process to be as easy as possible! Small fonts, don’t even think about it. If you have noticed fonts are getting bigger and form fields are also being designed bigger. Most of what I am talking about is considered to be web 2.0! Web 2.0 is not just glossy looking icons, but a whole new approach to a websites design and functionality. Using these techniques it is easier to get your visitors to do what you want. If you want people to buy something then it has to be easy for them to navigate the shopping cart and checkout. With the amount of competition out there for pretty much everything you want to sell you have to make sure that you have the best site out there!