If you are new to website design then you are probably using a lot of html tables and other tags that are lowering your keyword density. I would suggest to get out of the table mentality and utilize css. Not only is it much more powerful but all of the layout definitions can be stored on a separate page leaving you with content content content. Which in my opinion is the very most important thing to Search engine optimizing.
Another advantage to using css is that you can keyword load your style. Instead of using something like .redtext use search_engine_optimized_red. Very sneaky but not a black hat practice. Kepp in mind you want to focus on your main keywords when optimizing your style sheets because they will be throughout your whole site. Until you get into dynamically naming your style but that is a little more advanced. I will be writing about that in a later article. until then drop the tables and put css to work for your site!
Search Engine Optimization
July 19th, 2007 at 10:08 am Adding keywords to your id's and class names is quite a sneaky little tactic, but quite a good one. The one great beauty about css these days is being able to use such tricks as @import or ie specific conditional tags to separate stylesheets to target particular levels of browsers, IE6 being one of the main targets for this sort of idea. This reduces the need for all that browser sniffing that used to happen, usually involving large chunks of javascript. Although Google claims not to favour sites build using web standards, it is a good suggestion to get on the xhtml bandwagon to futureproof sites once browser manufacturers start deprecating some of the older parsing technology to streamline their products.