This article is meant for someone who is getting ready to start a new site.  If you already have a site that you want to optimize then this won’t apply, but will be good info for is you ever do another site!

Some people say that having a site that has been around for a long time will give you an advantage in the search engines, but I like to look at it differently. Starting with a new site you have no limits on your optimizing techniques, you don’t have to stick to your outdated website just because it has been like that forever.

A very important thing is to know who you want to visit your site and what your main keywords are going to be. If you know what you want your keywords to be you can incorporate them into your domain name! The search engines use your domain name as a keyword to get to know your site. If your are making a site about pool service and you name it ericssite.com, that isn’t going to benefit you much. If you name it poolservice.com you already have an advantage over a site that doesn’t have their keywords in their domain!

An easy way to figure out what your site is going to be about is just write everything down on a piece of paper. List things you would like to offer. You should have a pretty good idea of what you want your site to be about!