The purpose of a search engine is to show where to find the most relative content for your search! Each search engine has a different way of doing this, but they are all trying to do the same thing. The best way to make your site show up at the top, or be the most relevant is to do just that. Make it the most relevant to your keywords. If you are optimizing your pool service website take a step back and look at your website as if you didn’t know anything about pool service or have someone else look at it and make some notes. You should spend the time to make your site full of information and very easy to navigate! Combine this with some of the techniques we will talk about later and your site will do great in the search engines.
You won’t be able to trick your way to the top and stay there. If the people who spent all there time trying to find the latest way to trick the search engines would spend that time improving their site they would get the results they want.
