You have to have an idea of who you want to have on your website. That way you can make a plan on how you are going to get them on there. This will also give you an idea of what keywords you need to optimize your site for. When you are writing your content for your site you should always keep your keywords and phrases in mind. You may not think that it helps, but it really does add up! Maybe even put your keywords in bold and definitely put them in your header tags! This is how the search engines know that those words are important and should be treated accordingly! When you link to your pages also keep in m ind what your keywords are!
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