I always say go with a pay per click campaign so you know exactly what you are going to get. If you plan to do a lot of advertising then you can do a couple banner campaigns where you are paying just for the view and hoping for a clicks just to see how they perform but CPC campaigns usually take the cake!
Don’t pay a lot to have someone set these up either. It really isn’t that hard to set up a campaign with google or yahoo so if someone tells you it’s going to take three or four days they are lying. would spend a couple hours researching keywords and where you should get your traffic from and then it is pretty much automated. People will charge you for everything if you let them, so don’t!
