Google has announced that they will be hiring a huge wave of new employees in China in an attempt to increase its competitive edge. Most of the jobs will go to new university graduates in the areas of technology, sales and marketing. Google China currently has around 600 employees, but in the next 3 to 5 years they hope to increase that amount to 1,200 to 1,600.

While those of us in the states and most of Europe are Google-holics, it’s integration into Chinese Internet technology user updates has been an uphill battle. Google has been trying hard to become the most used search engine in the world (as well all y well know), however the appeal and progress in Chinese business has not been responding well to the system. Just days ago they began beta- testing a new Google China homepage that is more user friendly and trendy. Google is trying to topple a search giant that already exists and is very popular called Baidu.
Click here read more about the integration and history the search engine in China: Google China


One Response to “Google Keeps Trying in China, But is Struggling to Topple Baidu Competition”

  1. 1
    Jipson Musundi Says:
    Good Luck Google. I can assure you they will encounter massive opposition, I can't see how the Chinese Government will allow Google to make any gain in the market share, when China likes to have full control over their communication channels. Even if they do, I can see them regretting the decision to venture into China.

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