Archive for the 'SEO' Category

Becoming a DMOZ editor

Last week there was a big stir in the SEO field when SEO Black Hat put a listing on Ebay, selling a DMOZ editor username and password to an unknown PR5 category in DMOZ. The ad was shortly pulled from eBay, and he was also sent this letter from Ebay suspending his eBay account.
I found […]

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The Long Tail of Keywords

I have a new website and I am choosing keywords to optimize for. The website is for a pool service company based in Las Vegas. Some people would start optimizing for pool service. I check google and there are millions of sites containing information about pool service. I think to myself that although it is […]

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SEO for Blogs

While there are many reasons to blog, there are two primary uses that are becoming more widespread with blogging: To game Google Adsense, and to also game the search engines for better rankings.
Since Blogs are known to the search engines as daily snippets of information that are updated on a frequent basis, they get […]

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Basic Search Engine Optimization

While this may seem like beating a dead horse, there are still many questions as to what is time-tested and proven to work in search engine optimization.
Because of both the secretive and crackpot nature of doing seo, many times the truth is hard to find. So, here is an attempt to list what is […]

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Press Release Power

I’m sure by now you’ve heard about how Press Releases can help your marketing campaigns on the Internet. But besides from people telling you, do you have any quantitative evidence that it’s worth the time to craft a newsworthy release?
From a search marketing perspective, this is one of the best ways of […]

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Creating A Robots.txt File

Robots Exclusion Standard A robots.txt file, commonly mis-represented as a robot.txt file, is a file encoded in the ANSI text format. This basically means it is a simple text file which should be created in Notepad. It controls how search engine crawlers (robots) look at your website and can be used to specify how certain […]

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How To Use Forums To Get Backlinks

Do you think it is hard to get backlinks for your site via forum? If you do, you are not alone. Creating backlinks is more than just posting in the forum. You need a strategy in order not to only get backlinks to your site. You should also try your every means to drive the […]

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High Quality Links To Explode Your Traffic

Generating links to your website is important for you to increase traffic, but don’t focus on creating as many incoming links as you can; fewer high quality links will benefit your site far more than generating tons of low quality links from low ranking websites. You’ve probably heard the mantra, “Quality over Quantity.” Well, the […]

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Why Search Engines Fail

Imagine asking a stranger for directions to a clothing store. Chances are, the stranger will tell you one of two replies. They’ll direct you to the nearest clothing store they know of, or they’ll send to to the last one they just passed. But you’re looking for the latest Spongebob Squarepants kid’s shirt. You didn’t tell the stranger that, did you? Probably not. So, you got directions to the local Disney store, which of course, would not be selling any competitor’s clothing.

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Why You Need Outbound Links

Just in case you’ve forgotten, an outbound link is a url that you have on your site that points to another website.

In today’s Google PR obsessed Internet world, everyone is completely focusing on getting in bound links to your site. While you should always be on a mission to get more sites to link to yours, you must not forget their polar opposites.

Remember, by having outbound links from your site, you are in essence “voting” for the site you link to. This is part of the entire ranking algorithm process for all the search engines. The idea is, that if two sites are similar in content and design, a site with more links pointing to it would be considered more important by the search engine.

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