Google thinks of a back link as a vote for your website. So if you have a website about snowboarding and other snowboarding websites are linking to your site, google will think that your site must be important because other related sites are linking to yours. A lot of people think that it is the amount of links pointing to your site that counts but it’s not quantity it’s quality. If you have a bunch of site linking to you that google hasn’t given a good page rank to then there is something wrong with that site and those links are really worth anything. Also, incoming links will never hurt your your site because you can’t control who links to you. Another thing to remember is that the site you link to is also important, and always remember never link to a link farm. Google is good at catching link farms and blacklisting them.


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