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It makes me sick to watch a company throw money to another company for no reason. Marketing Companies, PR Firms, SEO Companies and others are the worst! I would do some serious research before giving them any money for anything. Unless you have a budget that you have to waste each year then that could be another use for those companies. Even though I offer some of those services myself and may be persuading companies not to use me I really don’t care. If you haven’t asked one of these companies an annoying amount of questions a talked to some of their previous clients then you are wasting your money!! I wouldn’t mind if someone that wanted me to optimize their site asked me questions until I never wanted to see them again. I know the answers and have the previous clients to back up my offers so ask away!!